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<Logo Design> <Branding> <Visual Design> <Website Design>
MISSION
The mission at First Principles Publishing is to make the investing journey accessible to everyone. They do this through books, content, and tools that are both educational and actionable.
SUMMARY
Using elements from the existing Logo, I developed a newer and modern brand logo symbol.
I redesigned the website using these clean, curious, and compelling design language.
logo
previous logo:
ideation:
Final logo:
web design
Fpp website:
I designed and created elements for the First Principles Publishing website, following a clean, professional, minimalistic aesthetic (of similarity of ValueGlance)
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