Resulting from my quarantine boredom, I initially learned how to ice dye for fun. It was a project that became an idea for a business once I started making various color combinations. Each unique design inspired a different name, which I would use to sell the clothing in a "made-to-order" fashion. After developing a logo and brand language, I created a functional website. With little success primarily advertising to friends off Instagram, I decided against spending money on marketing and uploaded things to Etsy. I learned to use SEO and marketing tactics that catapulted my small business into success. I believe that though this helped me tremendously, it was more so the loyalty and my relationship with customers, and my creative vision that others visually enjoyed.