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Brand language design

The brand language design assignment involves taking a brand identity and applying it to form.  

Project Goals: 

  • Improve sketching ability 

  • Use foam modeling to explore form

  • Explore brand language through conceptual sketching, mood boards, and word clouds

  • Improve 3D CAD modeling 

  • Document design process 

  • Investigate the meaning of form using models and presentation boards

  • Survey and analyze existing products natural form

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718 MOUSE

PORSCHE DESIGN

Designed for a smart, sleek, convenient, and intuitive usability

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Ideation

process

Exploring & analyzing the brand identity of Porsche

MOOD BOARD

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flashy

smart

polished

retro

innovative

luxury

fast

quality

clean

speed

exclusive

antique

SKETCHES

Designing within the PORSCHE design language

 

Initially, I tried to visually understand the design style of Porsche by exploring different products through sketches. I started out with desk/light fixtures.

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Since I needed to make a physical model of my product, these light fixtures were a bit too complicated so I decided to do a smaller and simpler product: a computer mouse

Initial flaws in design

 

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The most crucial design error was making the curve towards the front, rather than the back, fitting the palm of a hand less comfortably

The design goal for the cut out was to resemble the Porsche 718, although this would cause discomfort

Continued Ideation

 

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finalized design

 

MODEL MAKING

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Foam Modeling

 

Exploring an overall exterior form using blue foam was helped by the use of sanding, machines, and tools.

Applying thin sheets of foam to a rough edge helped make the model appear smoother.

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model 1 (top row)

model 1 (top row)

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model 2 (bottom row)

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3D MODELING
fusion 360

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Base Shape

(similar to 718 headlight)

Overall shape established

Thumb indentation created (mimicking Porsche 718 model)

Starting form

 

Continued Modeling

 

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Filleted Edges

Scroll Sensor Button 

Thumb Clicker Button

Final Rendering And features

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718 MOUSE

PORSCHE DESIGN

Ergonomic Shape

Designed to fit 

comfortably below

palm of hand

Thumb Button

Scroll Bar

Built in touch/light

sensor that operates

as R click- replaces

typical scroll wheel

Located where 

thumb rests; Used 

for L click (for right

handed)

Designed for a smart, sleek, convenient, and intuitive usability

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