Brand language design
The brand language design assignment involves taking a brand identity and applying it to form.
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Project Goals:
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Improve sketching ability
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Use foam modeling to explore form
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Explore brand language through conceptual sketching, mood boards, and word clouds
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Improve 3D CAD modeling
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Document design process
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Investigate the meaning of form using models and presentation boards
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Survey and analyze existing products natural form
718 MOUSE
PORSCHE DESIGN
Designed for a smart, sleek, convenient, and intuitive usability
Ideation
process
Exploring & analyzing the brand identity of Porsche
MOOD BOARD
flashy
smart
polished
retro
innovative
luxury
fast
quality
clean
speed
exclusive
antique
SKETCHES
Designing within the PORSCHE design language
Initially, I tried to visually understand the design style of Porsche by exploring different products through sketches. I started out with desk/light fixtures.
Since I needed to make a physical model of my product, these light fixtures were a bit too complicated so I decided to do a smaller and simpler product: a computer mouse
Initial flaws in design
The most crucial design error was making the curve towards the front, rather than the back, fitting the palm of a hand less comfortably
The design goal for the cut out was to resemble the Porsche 718, although this would cause discomfort
Continued Ideation
finalized design
MODEL MAKING
Foam Modeling
Exploring an overall exterior form using blue foam was helped by the use of sanding, machines, and tools.
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Applying thin sheets of foam to a rough edge helped make the model appear smoother.
model 1 (top row)
model 1 (top row)
model 2 (bottom row)
3D MODELING
fusion 360
Base Shape
(similar to 718 headlight)
Overall shape established
Thumb indentation created (mimicking Porsche 718 model)
Starting form
Continued Modeling
Filleted Edges
Scroll Sensor Button
Thumb Clicker Button
Final Rendering And features
718 MOUSE
PORSCHE DESIGN
Ergonomic Shape
Designed to fit
comfortably below
palm of hand
Thumb Button
Scroll Bar
Built in touch/light
sensor that operates
as R click- replaces
typical scroll wheel
Located where
thumb rests; Used
for L click (for right
handed)
Designed for a smart, sleek, convenient, and intuitive usability
